Hi from the Instapro Group 👋🏼
We're the technology company behind a home services revolution. Our mission is to help tradespeople get the work they want and homeowners hire the tradespeople they need.
At Instapro, every team member’s perspective and experience advances our mission. We are committed to creating a workplace that reflects the communities we serve. We work hard to mitigate biases in our recruitment process and foster a welcoming and inclusive environment.
We’re seeking an experienced Head of Performance Marketing - Paid Social to join our team and drive our paid acquisition efforts across our European markets, including the UK, Netherlands, Germany, France, Austria, Italy, Canada, and future expansion markets.
Our paid acquisition teams are responsible for acquiring tradespeople and homeowners for our marketplaces across Europe and Canada, ensuring that both sides of our marketplace receive the best possible experience. These highly data-driven teams at Instapro work closely with our technology and creative teams to measure business impact and develop the most effective creative strategies for success.
This position will lead all Paid Social, Display, and Video Advertising efforts, with the opportunity to explore additional non-search paid channels such as Connected TV and Streaming Audio. Reporting to the VP of Marketing and managing a team of three performance marketing managers, this role is part of the broader marketing team, which operates across all brands and geographies. With the freedom to work with budgets that grow with your success, you'll have the chance to craft testing roadmaps, refine creative approaches, and guide the team towards meeting and exceeding our goals.
This role is an excellent opportunity to make a significant impact on a fast-growing international tech company, and seeing the direct results of your leadership and innovation.
Your role includes the following:
Lead the development and implementation of our advertising strategies and campaigns across all non-search channels in the UK, France, Germany, Italy, the Netherlands, Austria, and Canada.
Manage and lead a team of three.
Continuously analyze and guide the team in optimizing campaign performance to ensure maximum results across Paid Social, Display-, Video Advertising and other platforms such as Connected TV and Streaming Audio.
Collaborate with the Brand team to develop cutting-edge creative tailored to drive maximum performance with our target audiences.
Work closely with the AdTech team to ensure end-to-end tracking and accurate incrementality measurement.
Drive the discovery and expansion into untapped social media channels, tailoring strategies to enhance engagement.
Develop and oversee a testing strategy to deliver data-driven insights for refining targeting, messaging, and advertising formats.
Stay up to date with industry trends, emerging platforms, and digital marketing innovations to identify growth opportunities.
6+ years experience in Performance Marketing; specific Paid Social, Display- and Video Advertising experience required.
Experience in managing people.
Bachelor's degree in Marketing, Economics, or equivalent experience preferred.
Ability to analyze data, turn data into insights, and insights into actions that drive business value.
Demonstrated success in planning, executing, and optimizing effective non-search campaigns on diverse platforms.
Experience working in ROAS performance marketing with AdTech and incrementality measurement approaches.
A hard-working, thorough, organized, and motivated self-starter, constantly striving to improve your skills and look for ways to contribute to the business.
Effective project management skills, adept at handling multiple projects simultaneously.
Excellent communication and collaboration skills.
Nice to have:
Experience in App advertising
Experience in Affiliate Marketing.
You can make an Impact. Joining Instapro Group is an opportunity to help crack the code in one of the last big industries to become digital-first. We’re leaders in our markets, yet small enough for everyone to make a real difference.
We care. We don’t believe in one size fits all. Whether it’s flexibility in your working hours, your location, or opportunities to advance and grow, you’ll find a supportive and open culture designed to help our team members thrive.
These are the benefits you'll enjoy:
Highly competitive salary package
Hybrid work environment
Hybrid allowance/benefit
Eligibility to receive an equity award
Temporary work from abroad policy
Mental health support
Regular team and social events
Further benefits depending on location
These are the values that guide everything we do:
Read our values in full here
Interested in applying? Submit your application below and we will get back to you.
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Your application has been successfully submitted!
You need to based in one of our office locations or be willing to relocate to one of them.
We have a hybrid-work model, which means that it’s up to you whether you prefer to work onsite or feel more comfortable working from home. However, in some roles, we might be looking for people to come to the office more regularly. You can have a look at what locations we are active in via the button below.
Please go through the job description once again and be ready to ask your questions to help yourself better understand if our environment matches your expectations.
You can visit Instapro Group's other web spaces, such as our LinkedIn page, to get a feel for our vibe.
Our interviewing processes can differ slightly depending on the department. The three steps that are consistent for every vacancy are a talk with the hiring manager at the beginning, a team interview in the middle, and an elevator interview at a later phase of the process. The best way to prepare for an elevator interview is to go over our values.
