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SEO Specialist

Netherlands, Noord-Holland, AmsterdamProduct

Hi from the Instapro Group 👋🏼

We're the technology company behind a home services revolution. Our mission is to help tradespeople get the work they want and homeowners hire the tradespeople they need.

At Instapro, every team member’s perspective and experience advances our mission. We are committed to creating a workplace that reflects the communities we serve. We work hard to mitigate biases in our recruitment process and foster a welcoming and inclusive environment.

Job description

We are looking for a person who can contribute to our SEO and content strategy, address SEO opportunities, create appealing and SEO-friendly content, and who is able to coordinate an external copywriting team. The ideal candidate is a creatively-oriented writer that likes working within a team, has an eye for detail and has a hands-on mentality.

The SEO team is a recently developed team consisting of 3 experienced specialists and an SEO manager. As a team, we are responsible for optimizing our organic results. Our main objective is to improve our rankings and minimize our ad spend. This team values great teamwork and since we're working remotely we're in daily contact with each other - not only to discuss the plan of action but to have a good chat as well.

Your role includes the following:

  • Monitor SEO performance and address new opportunities

  • Write briefings, coordinate and review content publishing (in collaboration with external copywriters)

  • Edit / publish editorial content in English

  • Guard quality editorial content, tone-of-voice and SEO value

  • Building new partnerships with publishers

  • Analysing market trends

Job requirements

  • Native level English speaker

  • 1-3 years experience in a digital marketing environment

  • Knowledge of standard and current SEO practices

  • Experience with writing content and project management

  • Familiar with relevant tools (e.g Semrush) and analytics tools (e.g Google Analytics, Google Keyword Planner, Search Console)

  • Higher level of education, preferably in the field of communication

  • Collaborative by nature with strong communication skills

  • A hands-on and can do mentality with an eagerness to learn and grow

  • Proactive and thinking out of the box mentality

Working at the Instapro Group

The Instapro Group is the technology company powering Europe's leading building and home trades marketplaces. Our mission is to help tradespeople get the work they want and homeowners hire the tradespeople they need. As the European arm of US market leader Angi Inc, we operate in France, the UK, Germany, Austria, Italy, and The Netherlands. We are looking for passionate, inquisitive minds to help us grow.

These are the benefits you'll enjoy:

  • Flexible working hours to accommodate personal needs
  • A hybrid-remote working model
  • A highly competitive salary package in line with current market trends
  • Work related equipment
  • Pension scheme
  • Development budget
  • Travel support
  • Relocation budget
  • Language courses
  • Company events

These are the values that guide everything we do:

  • We put integrity first. We are authentic, transparent and respectful.
  • We are all stewards. We are stewards of the company on behalf of all stakeholders.
  • We follow the evidence. We are objective, evidence-based and pragmatic in our decision-making.
  • We never stop learning. We are open-minded and curious.
  • We win together. We collaborate and earn trust with our colleagues.
  • We are inclusive. We are committed to building a diverse and inclusive company.

Read our values in full here

Why you’ll enjoy working at the Instapro Group…

  • You can make an Impact. Joining Instapro Group is an opportunity to help crack the code in one of the last big industries to become digital-first. We’re leaders in our markets, yet small enough for everyone to make a real difference.
  • We care. We don’t believe in one size fits all. Whether it’s flexibility in your working hours, your location, or opportunities to advance and grow, you’ll find the space to be your best self.

Interested in applying? Submit your application below and we will get back to you.


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Good to know...

Do you offer remote work?

You need to already be based in one of our office locations or be willing to relocate to one of them.

We have a hybrid-work policy, which means that it’s up to you whether you prefer to work onsite or feel more comfortable working from home. However, in some roles, we might be looking for people living in the same region. You can have a look at what locations we are active in via the button below.

Do you offer a relocation package and visa sponsorship?

Yes and yes.

For applicants relocating to our German or Dutch offices, we provide financial relocation assistance and step-by-step guidance to support you in your relocation journey.

We also provide visa sponsorship for our German and Dutch offices. Currently, visa sponsorship for the French office is not possible.

How should I prepare for an interview?

Please go through the job description once again and be ready to ask your questions to help yourself better understand if our environment matches your expectations.

You can visit Instapro Group's other web spaces, such as our LinkedIn page, to get a feel for our vibe.

What does an interviewing process generally look like?

Our interviewing processes can slightly differ depending on the department. The three things that are consistent across every process are a talk with the hiring manager in the early phase of the process, a team interview in the middle, and a culture interview at a later phase of the process. To find out more about our cultural values, you can click here.