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SEO Specialist (French language skills)

  • Aix-en-Provence, Provence-Alpes-Côte-d’Azur, France
  • Berlin, Berlin, Germany
  • Amsterdam, Noord-Holland, Netherlands
  • London, England, United Kingdom
+3 more

Hi from the Instapro Group 👋🏼

We're the technology company behind a home services revolution. Our mission is to help tradespeople get the work they want and homeowners hire the tradespeople they need.

At Instapro, every team member’s perspective and experience advances our mission. We are committed to creating a workplace that reflects the communities we serve. We work hard to mitigate biases in our recruitment process and foster a welcoming and inclusive environment.

Job description

Open in all locations: France, Germany, the Netherlands, and the United Kingdom

Instapro Group operates market-leading brands in France (, Italy (, the Netherlands (, Germany (, and Austria ( We also work closely together with our brand in the United Kingdom ( We are part of IAC / ANGI Home Services.

We are an online marketplace to find tradespeople for all your home improvement jobs and are working towards our mission every day to build a reliable & fair marketplace where tradespeople can find quality work & homeowners can hire quality tradespeople. Across all our countries, every month more than 250,000 homeowners are looking for one of the 60,000 active tradespeople in our network to get jobs done in their houses. We are proud to see these numbers grow every day.

We want to continue to grow and further consolidate our market position. We are thus actively searching for an SEO Specialist for our French Brand ( are looking for a person who can contribute to our SEO and content strategy, address SEO opportunities, and create appealing and SEO friendly content. The ideal candidate is an SEO professional that likes working within a team, has an eye for detail and a hands-on mentality. You will be working in a team of 5 SEO Specialists, reporting to the SEO Manager.

Your role includes the following:

  • Work closely with other SEO Specialists from our other markets to improve our organic performance collaboratively

  • Create editorial content at scale and guard quality, brand and SEO value

  • Identify SEO shortcomings/opportunities through data and insights and translate into strategy

  • Monitor SEO performance and other business metrics, identify fluctuations in time

  • Collaborate with Product to ensure correct implementation and making sure that projects align with our wider SEO objectives

  • Manage external content partners: write briefings, coordinate and review content publishing

  • Run ongoing audits and make sure that our platform is technically optimised

  • Research, monitor and analyse competitor strategies to inform strategic initiatives

Job requirements

  • Native level French language skills are required

  • Minimum 3 years experience in a digital marketing environment, ideally with marketplaces, B2C services and/or local SEO

  • Track record of deploying data-driven SEO strategies that have tangibly improved organic search performance

  • Experience in developing partner relationships

  • Data and evidence driven: you base your strategy objectively on existing or proven data

  • In-depth experience with website & analytics tools (e.g., Google Analytics, SEMRush, Screaming Frog, Majestic, Google Search Console, Looker Studio)

  • Up to date with the latest trends and best practices in SEO

  • Experience working with stakeholders in order to solve SEO and user experience related challenges

  • Experience working in or alongside Digital PR is preferable

  • Collaborative by nature with strong communication skills

  • A hands-on and can do mentality with eagerness to learn and grow

  • Proactive and thinking out of the box mentality

  • Bonus points if you speak Italian

Why you’ll enjoy working at the Instapro Group

You can make an Impact. Joining Instapro Group is an opportunity to help crack the code in one of the last big industries to become digital-first. We’re leaders in our markets, yet small enough for everyone to make a real difference.

We care. We don’t believe in one size fits all. Whether it’s flexibility in your working hours, your location, or opportunities to advance and grow, you’ll find a supportive and open culture designed to help our team members thrive.

These are the benefits you'll enjoy:

  • Highly competitive salary package

  • Hybrid work environment

  • Hybrid allowance/benefit

  • Eligibility to receive an equity award

  • Temporary work from abroad policy

  • Mental health support

  • Regular team and social events

  • Further benefits depending on location

These are the values that guide everything we do:

  • We put integrity first. We are authentic, transparent and respectful.
  • We are all stewards. We are stewards of the company on behalf of all stakeholders.
  • We follow the evidence. We are objective, evidence-based and pragmatic in our decision-making.
  • We never stop learning. We are open-minded and curious.
  • We win together. We collaborate and earn trust with our colleagues.
  • We are inclusive. We are committed to building a diverse and inclusive company.

Read our values in full here

Interested in applying? Submit your application below and we will get back to you.


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Good to know...

What is our working model?

You need to based in one of our office locations or be willing to relocate to one of them.

We have a hybrid-work model, which means that it’s up to you whether you prefer to work onsite or feel more comfortable working from home. However, in some roles, we might be looking for people to come to the office more regularly. You can have a look at what locations we are active in via the button below.

How should you prepare for an interview?

Please go through the job description once again and be ready to ask your questions to help yourself better understand if our environment matches your expectations.

You can visit Instapro Group's other web spaces, such as our LinkedIn page, to get a feel for our vibe.

What does an interviewing process generally look like?

Our interviewing processes can differ slightly depending on the department. The three steps that are consistent for every vacancy are a talk with the hiring manager at the beginning, a team interview in the middle, and an elevator interview at a later phase of the process. The best way to prepare for an elevator interview is to go over our values.