Hi from the Instapro Group 👋🏼
We're the technology company behind a home services revolution. Our mission is to help tradespeople get the work they want and homeowners hire the tradespeople they need.
At Instapro, every team member’s perspective and experience advances our mission. We are committed to creating a workplace that reflects the communities we serve. We work hard to mitigate biases in our recruitment process and foster a welcoming and inclusive environment.
Drive engagement and shape the future of home services.
Are you ready to make a real impact in a fast-evolving industry? Instapro Group, part of Angi, is looking for a CRM Manager to lead customer engagement strategies across seven international markets—including Europe and Canada—for both sides of our marketplace: tradespeople and homeowners.
You'll take the lead in shaping and executing CRM campaigns that fuel retention, reactivation, and lifetime value. Reporting directly to Angi’s Global CRM Team, you’ll work day-to-day with the Instapro Group Marketing and Product teams—ensuring your campaigns are locally relevant while benefiting from global insight and support.
This is a rare opportunity to steward CRM in a sector undergoing digital transformation—where your ideas and execution can directly shape customer experience and business growth.
Location & Work Style:
This is a remote-first role based in Berlin, Amsterdam, London, or Aix-en-Provence. While you’ll enjoy flexibility, we value in-person connection and host:
Monthly in-office meetups
Tri-annual off-site gatherings
What You’ll Do:
Own and drive the full CRM lifecycle across email, in-app messaging, push notifications, and SMS
Design and execute targeted, personalized, and data-driven campaigns across all user touchpoints
Create and optimize CRM workflows and templates using Iterable, Taxi for Email, and other tools in our stack
Use performance data (via Redshift & Looker) to uncover insights and enhance retention and engagement
Partner with Product, UX, Data, and Engineering to bring new CRM initiatives to life
Collaborate with Creative and Content to ensure campaigns align with our brand and tone
Run A/B and multivariate tests to continuously improve campaign effectiveness
Monitor KPIs, share insights, and influence decision-making at all levels
Our CRM Tech Stack:
Marketing Automation: Iterable, Zapier
Email Design & Testing: Taxi for Email
Ideation & Collaboration: Figma, Miro
Analytics & Reporting: Redshift, Looker
4–6 years of hands-on CRM experience in a tech or marketplace environment
Proven success with lifecycle marketing, segmentation, A/B testing, and journey optimization
Proficiency in marketing automation tools like Iterable, Braze, Salesforce Marketing Cloud, or Customer.io (Iterable is a strong plus)
Good command of HTML/CSS and a strong eye for design and brand consistency
Ability to independently solve problems and streamline workflows using AI tools
Exceptional collaboration skills and a history of building trust with stakeholders across teams
Strong analytical mindset with a passion for turning data into action
Fluency in English, plus one additional language (German, French, Dutch, or Italian)
Bonus Points (Not Required):
Familiarity with GDPR, CAN-SPAM, and international email marketing compliance
Experience running CRM programs across multiple countries
You can make an Impact. Joining Instapro Group is an opportunity to help crack the code in one of the last big industries to become digital-first. We’re leaders in our markets, yet small enough for everyone to make a real difference.
We care. We don’t believe in one size fits all. Whether it’s flexibility in your working hours, your location, or opportunities to advance and grow, you’ll find a supportive and open culture designed to help our team members thrive.
These are the benefits you'll enjoy:
Highly competitive salary package
Hybrid work environment
Hybrid allowance/benefit
Temporary work from abroad policy
Regular team and social events
Referral bonus
Further benefits depending on location
These are the values that guide everything we do:
We put integrity first. We are authentic, transparent and respectful.
We are all stewards. We are stewards of the company on behalf of all stakeholders.
We follow the evidence. We are objective, evidence-based and pragmatic in our decision-making.
We never stop learning. We are open-minded and curious.
We win together. We collaborate and earn trust with our colleagues.
We are inclusive. We are committed to building a diverse and inclusive company.
Read our values in full here
Interested in applying? Submit your application below and we will get back to you.
or
Your application has been successfully submitted!
You need to be based in one of our office locations or be willing to relocate to one of them.
We have a hybrid-work model, which means that it’s up to you whether you prefer to work onsite or feel more comfortable working from home. However, in some roles, we might be looking for people to come to the office more regularly. You can have a look at what locations we are active in via the button below.
Please go through the job description once again and be ready to ask your questions to help yourself better understand if our environment matches your expectations.
You can visit Instapro Group's other web spaces, such as our LinkedIn page, to get a feel for our vibe.
Our interviewing processes can differ slightly depending on the department. The three steps that are consistent for every vacancy are a talk with the hiring manager at the beginning, a team interview in the middle, and an elevator interview at a later phase of the process. The best way to prepare for an elevator interview is to go over our values.
