Drive engagement and shape the future of home services.
Are you ready to make a real impact in a fast-evolving industry? Instapro Group, part of Angi, is looking for a CRM Manager to lead customer engagement strategies across seven international markets—including Europe and Canada—for both sides of our marketplace: tradespeople and homeowners.
You'll take the lead in shaping and executing CRM campaigns that fuel retention, reactivation, and lifetime value. Reporting directly to Angi’s Global CRM Team, you’ll work day-to-day with the Instapro Group Marketing and Product teams—ensuring your campaigns are locally relevant while benefiting from global insight and support.
This is a rare opportunity to steward CRM in a sector undergoing digital transformation—where your ideas and execution can directly shape customer experience and business growth.
Location & Work Style:
This is a remote-first role based in Berlin, Amsterdam, London, or Aix-en-Provence. While you’ll enjoy flexibility, we value in-person connection and host:
What You’ll Do:
Own and drive the full CRM lifecycle across email, in-app messaging, push notifications, and SMS
Design and execute targeted, personalized, and data-driven campaigns across all user touchpoints
Create and optimize CRM workflows and templates using Iterable, Taxi for Email, and other tools in our stack
Use performance data (via Redshift & Looker) to uncover insights and enhance retention and engagement
Partner with Product, UX, Data, and Engineering to bring new CRM initiatives to life
Collaborate with Creative and Content to ensure campaigns align with our brand and tone
Run A/B and multivariate tests to continuously improve campaign effectiveness
Monitor KPIs, share insights, and influence decision-making at all levels
Our CRM Tech Stack:
Marketing Automation: Iterable, Zapier
Email Design & Testing: Taxi for Email
Ideation & Collaboration: Figma, Miro
Analytics & Reporting: Redshift, Looker