Hi from the Instapro Group 👋🏼
We're the technology company behind a home services revolution. Our mission is to help tradespeople get the work they want and homeowners hire the tradespeople they need.
At Instapro, every team member’s perspective and experience advances our mission. We are committed to creating a workplace that reflects the communities we serve. We work hard to mitigate biases in our recruitment process and foster a welcoming and inclusive environment.
At Werkspot, we’re proud to be the market leader in the Netherlands, connecting homeowners with skilled tradespeople. As part of the Instapro Group, we share this success with other leading marketplaces across Europe.
Our mission is clear: to become the most reliable and trusted way to hire a tradesperson, providing exceptional experiences for both customers and professionals. We’ve achieved remarkable growth so far, but we’re driven to accelerate even faster, making an impact in one of the last big industries transitioning to digital-first. Joining Instapro group means being part of a team that’s shaping the future of home services.
As the Paid Search Marketing Manager for the Netherlands market, you will play a key role in driving growth and profitability through expertly managed paid search campaigns. You will have the opportunity to work on high-impact initiatives, shaping how we connect with both sides of our marketplace—homeowners and tradespeople. Within the paid search team, we are committed to consistently improving performance while exploring new opportunities to innovate and expand.
Reporting directly to the Performance Marketing Lead, your responsibilities will include:
Owning the day-to-day management and optimization of Google Ads and Microsoft Ads campaigns, ensuring they deliver maximum profitability.
Conducting in-depth keyword research, running ad copy tests, and analyzing performance to continually improve profitability and ROI.
Partnering with our Product and Analytics teams to implement advanced tracking, reporting, and actionable insights.
Collaborating with the Creative team to produce compelling and effective ad assets that resonate with our target audience.
Staying ahead of the curve by monitoring industry trends, testing new strategies, and exploring untapped opportunities for paid search growth.
This role gives you the chance to make a real impact while working in an environment that encourages innovation and data-driven experimentation. Your contributions will directly shape the success of our paid marketing efforts in a key European market.
4-6 years of experience in Paid Search Marketing, specifically with Google Ads and Microsoft Ads.
Experience with budget management, bid optimisation, and performance tracking.
Analytical mindset with a focus on data-driven decision-making.
Strong written and verbal communication skills in Dutch and English.
Nice to have:
Experience with display or video advertising as a supplementary skill.
Experience with marketplace management
Familiarity with conversion rate optimization (CRO) techniques.
You can make an Impact. Joining Instapro Group is an opportunity to help crack the code in one of the last big industries to become digital-first. We’re leaders in our markets, yet small enough for everyone to make a real difference.
We care. We don’t believe in one size fits all. Whether it’s flexibility in your working hours, your location, or opportunities to advance and grow, you’ll find a supportive and open culture designed to help our team members thrive.
These are the benefits you'll enjoy:
Highly competitive salary package
Hybrid work environment
Hybrid allowance/benefit
Temporary work from abroad policy
Mental health support
Regular team and social events
Further benefits depending on location
These are the values that guide everything we do:
We put integrity first. We are authentic, transparent and respectful.
We are all stewards. We are stewards of the company on behalf of all stakeholders.
We follow the evidence. We are objective, evidence-based and pragmatic in our decision-making.
We never stop learning. We are open-minded and curious.
We win together. We collaborate and earn trust with our colleagues.
We are inclusive. We are committed to building a diverse and inclusive company.
Read our values in full here
Interested in applying? Submit your application below and we will get back to you.
or
Your application has been successfully submitted!
You need to be based in one of our office locations or be willing to relocate to one of them.
We have a hybrid-work model, which means that it’s up to you whether you prefer to work onsite or feel more comfortable working from home. However, in some roles, we might be looking for people to come to the office more regularly. You can have a look at what locations we are active in via the button below.
Please go through the job description once again and be ready to ask your questions to help yourself better understand if our environment matches your expectations.
You can visit Instapro Group's other web spaces, such as our LinkedIn page, to get a feel for our vibe.
Our interviewing processes can differ slightly depending on the department. The three steps that are consistent for every vacancy are a talk with the hiring manager at the beginning, a team interview in the middle, and an elevator interview at a later phase of the process. The best way to prepare for an elevator interview is to go over our values.
